Target employee protests Black Friday midnight opening (Julia)

Article by: WENDY LEE , Star Tribune

A Target employee is protesting the Minneapolis-based retailer’s decision to open its doors at midnight on Thanksgiving, saying the demand on its employees is going a step too far.

Target said it would open its doors five hours earlier this year for Black Friday shoppers, eager to hunt for discounted gifts. But Target employee Anthony Hardwick says that’s unfair to employees who want to celebrate Thanksgiving with their families.

More than 6,700 people have signed his petition on advocacy website Change.org, calling for Target to reverse its decision. Hardwick hopes to get 50,000 signatures.

“With the midnight opening, employees like myself will have to leave for work right in the middle of Thanksgiving dinner,” Hardwick said in a statement. “We don’t mind hard work, but cutting into our holidays is a step too far.”

A Target spokesperson did not immediately return a call for comment.

Target is among several retailers that plan to open at midnight on Thanksgiving, including the Mall of America and Macy’s.

In Denver, Target is opening its 29 stores from 8 a.m. to 2 p.m. on Thanksgiving Day. According to a news release, this test in the Denver area will help the retailer decide whether to open in other markets on future Thanksgivings.

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About internalmarket

This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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