Fired Starbucks Barista Gets an Additional Shot (Meghan Gray)

Christopher Christwell sings in his underwear and gets fired.  In his viral vid, the barista took jabs at the race, economic status and… dare I say it… drink choice of Starbucks customers.  Upon hitting 30,000 views on YouTube, the company phoned Christwell to say they were no longer in need of his service.  The best part?  The angsty barman expected his dismissal, and has since then lined up several new gigs writing jingles.

CHOWCHILLA, Calif. (KMPH News) — He worked his underwear, apron and guitar. But his YouTube song about the Starbucks customers he served for five years left him out of work.

“I completely understand why they had to fire me. They were in a sticky situation, and I take responsibility for the things that I said so I’m not bitter at Starbucks. If they offered me another job, I’d take it in a heartbeat,” Chris Cristwell said.

Chris Cristwell posted his Starbucks rant earlier this summer. It went viral, and just this week, Starbucks fired him.

A spokesman says, “The disparaging remarks about our customers and company are unacceptable.”

Cristwell said he was just venting about pressures on the job.

“The pressure to just high power shoot whip cream in there to fill it up to the top…so it’s not your fault that everybody’s mad…it’s a…it’s a lot of pressure,” he said.

He hoped the video would strike a chord with fellow baristas.

“That’s what the video was originally intended for…is just to get people I knew to laugh about their work situation.”

But he never expected what he got. Hundreds of thousands of YouTube hits, hundreds of Facebook Fans and job offers.

“Just people contacting me about doing partnerships and selling t-shirts and singing jingles for their businesses,” he said.

For now, he’s busy coming up with a jingle for his next viral video.

So what makes a video go viral?

“Well you have to be at the right place at the right time,” he said.


About internalmarket

This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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