Groupon keeping ads away from the “Apprentice” show

Groupon is making sure its advertising does not appear on the website of the show the Apprentice. They do not want to upset customers who oppose the political views of Donald Trump. They have an account with NBC.com and know their adds will appear on that site but are making sure that they will not show on that specific page.
Groupon does not want consumers to get upset if they put ads on a page of someone who is questioning the current president’s citizenship. They are aware that an add appeared a few weeks ago on “The Apprentice” home page and got sever customer complaints about the advertising.
full article: http://www.chicagobusiness.com/article/20110429/NEWS07/110429835/groupon-keeping-ads-away-from-trumps-apprentice

[Dana Patti]

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This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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