Google Starts Its Own Groupon for Location

Google launched its daily deal signup page — its very own Groupon, because the deal king had spurned Google’s $6 billion+ acquisition offer. Google will start a beta test service in Portland, Ore., and then spread out, trying to blanket the country in a warm fuzzy blanket of 50-percent-off deals.

But there’s an undercurrent to all this: a silver flash under the surface of the water that promises a swift-moving predator. The creature is Google’s massive collection of data centers and the prey is consumer location data. Location is valuable personal data, and the more it gets, the more money Google can make. Yum yum.

Jim W.

http://www.bnet.com/blog/technology-business/google-starts-its-own-groupon-for-location-location-location/10173?tag=fd-topStory1

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This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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