Gap Site Lets Customers Name Their Price

Gap is promoting their new site on their facebook page called Gapmyprice.com. This allows customers to name their price on different types of clothing. The “Lets Make a Deal” button takes users to a separate page where they can select different styles of the same product for a different price range with a 10 dollar difference. Users can then either accept the offer or make a counter offer.

Full article: http://chicagobreakingbusiness.com/2011/03/gap-site-lets-customers-name-their-price.html

[Dana Patti]

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About internalmarket

This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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