Learn More about WALMARTWATCH: KatyW

WALMART WATCH LAUNCHES NEW WEBSITE, REINVIGORATES PROGRAM
January 20, 2011

Walmart Watch, a program seeking to hold Walmart fully accountable for its impact on communities, the American workforce, the retail sector, the environment and the nation’s economy, launched a new website today amid growing nationwide concern about the future of the American economy.

Walmart Watch exists to challenge Walmart to more fully embrace its corporate responsibilities and live up to its position as the world’s retail industry leader. This program works on behalf of communities and the American workforce through research, rigorous analysis of Walmart’s wages, benefits and impact on communities, and education efforts for policymakers, media, academia and the public.

The challenges of holding Walmart accountable are many and daunting, and numerous groups have played this role over the years. Local community groups, watchdog groups, faith-based organizations, labor unions, and elected officials have all played various roles in calling on Walmart to improve its labor, environmental, and corporate practices.

And Walmart has responded. It has made incremental changes, but unfortunately these changes have been mostly cosmetic. Through front groups, community outreach programs, charitable giving, and multi-million dollar, image-focused advertising campaigns Walmart has sought to improve how the public views the company.

Yet, Walmart continues to offended workers’ rights, pay low wages, and disrespect its Associates. As the nation’s single largest importer of goods, mostly from China, Walmart plays a role in the export of American manufacturing jobs overseas, as well as the environmental impact of greenhouse-gas-spewing container ships crisscrossing the Pacific Ocean.

This new site signals a reinvigoration of Walmart Watch. Walmart Watch will be taking a more active role in connecting groups both national and locally to address specific needs of communities where Walmart operates or wishes to expand their footprint.

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About internalmarket

This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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