EBay Says Big Growth Is Not Over

According to an article about online market growth, “John Donahoe, still has the company on the track, but eBay’s competitors are moving a whole lot faster.”

Instead of intensely worrying about growing profits, Donahoe wanted to focus on the company’s view from the customers. Ebay is on its way from an “all encompassing auction house” to a more sophisticated outlet mall type website. View the article here: http://www.nytimes.com/2011/02/07/technology/07ebay.html?ref=business

How do you think that this change of demographic Ebay is trying to hit could affect the employees at Ebay? What if it becomes more successful? What if the current demographic doesn’t want Ebay to change?

[Katie Haisley]

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About internalmarket

This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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