The Creator of ‘Squinkies’ Finds Success

Small business owner, Bill Nichols, never would have imagined that his idea for a children’s toy would result in it being one of the hottest toys of the holiday season. His company, Blip Toys, was founded eight years ago and since then he has been able to form relationships with large retailers such as Target, Toys “R” Us and WalMart. ‘Squinkies’ are small, squishy collectible toys that come in a plastic bubble (like a vending machine toy) and are sold in packs.

Nichols credits the success with persistently explaining to retailers why they are a perfect toy for the current economy. They are cheap (a pack of 16 sells for $10) and vending machine concept toys have had extreme popularity in Asia in recent years. He also reached out to several mommy bloggers, sending them prototypes of the toys before they hit shelves in August.

Blip Toys employees have also been happy with the recent success and Nichols’ ability to continually keep them in the loop with what’s in store for the company and Squinkies line. Although majority of the success of Squinkies has to be given to the constant fads of young children, it’s evident that Nichols knows what he’s doing.

[Alexandria Wolf]


About internalmarket

This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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