White Coke Cans Befuddle the American Consumer //Tuari

White Coke Cans Befuddle the American Consumer

Coke is pulling its special white holiday cans from the shelves months earlier than originally planned because of a backlash from consumers. According to The Wall Street Journal, some felt that the Coke “tasted different in the white cans” — it doesn’t — while others “have returned opened white cans … after realizing, too late, that they weren’t drinking Diet Coke,” because actually reading the can was too much of an effort.

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This blog and its accompanying Twitter account have been established as social media learning tools for the Internal Communications and Employee Engagement class at Columbia College Chicago. Through this blog, we will share our observations about current events, change management and employee communications theory, and the application of social media in shaping employee engagement.
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